Who We Are
At BlockScribe, our primary focus is on producing valuable content for crypto audiences and financial professionals. With a deep understanding of the crypto industry, including market trends and financial insights, we create newsletters that build brand trust and support audience education.
Whether you're launching a new product, educating your community, or looking to increase subscriber engagement, our solutions ensure your message resonates.
BlockScribe is founded by Henry Bond, an accomplished newsletter editor and writer with extensive experience in the crypto and finance space. He’s developed and refined high-performance newsletters for leading digital platforms, including CoinDesk, where supported strategic vision, audience engagement, and content optimization.
Why Newsletters?
Newsletters are one of the most powerful marketing tools available today. That’s because they land directly in the inbox—a place people check every single day. Unlike social media, where algorithms limit your reach or platforms might vanish overnight, email is reliable. It's not going anywhere, and neither is the direct connection it offers.
With more and more people stepping back from social media, email remains the one channel that lets you truly own your audience. You’re not at the mercy of algorithm changes or the risk of losing followers if a platform shuts down. Your email list belongs to you, offering a dependable way to reach the people who care about your message.
And yet, so many companies—startups especially—find newsletters intimidating. They know how important they are but often don’t know where to start. The truth is, while newsletters require effort, the return on investment is unmatched. If you want to grow your audience, build trust, and create lasting relationships, newsletters aren’t just an option—they’re a necessity.
Data to Back It Up
Email Usage is Universal:
Over 4.6 billion people worldwide use email, and this number is projected to grow to 4.7 billion by 2025, according to Statista. In contrast, individual social media platforms have much smaller user bases.
Email ROI is Unmatched:
According to Litmus, the ROI for email marketing is $36 for every $1 spent, making it one of the most cost-effective marketing channels.
Engagement is Higher:
The average open rate for email newsletters is 18-22% (depending on the industry), according to HubSpot. Compare this to organic reach on platforms like Instagram, which hovers around 9% of total followers, and the difference is stark.
Ownership of Audience:
Email lists are proprietary—you own the audience. Social media platforms can change algorithms, suspend accounts, or even disappear (think MySpace or Vine). An email list ensures direct access to your audience at all times.
Increased Consumer Preference:
In a survey by MarketingSherpa, 72% of consumers said they prefer email as their primary channel for receiving promotional content, far outpacing social media preferences.
Retention and Acquisition:
For startups, email marketing is 40x more effective at acquiring customers than Facebook or Twitter, according to McKinsey & Company.